The engagement of small and medium sized businesses is a process that involves diligent planning within a strategic context. At The Small Business Project, we know that businesses need to engage with each other so that they offer value to customers. We apply creative thinking and a data-driven approach for each campaign that focuses on the SME market.
SME engagement and growth strategy
The Small Business Project provides a range of SME focused marketing management, talent acquisition and training support. At the heart of what we do is engaging B2B strategic marketing and digital skills training for SMEs and large organisations to keep you up to speed so that your business runs seamlessly and grows. We also help you harness technology to enhance business performance and sustain growth.
Market intelligence
Behind every good idea is thorough market research and testing. We make this a priority for each campaign by providing valuable insights through quantitative and qualitative research. Our intelligence gathering methodology is tailored and cost effective and includes both primary and secondary research. This ensures that large organisations reduce the risks associated with engaging the SME market and SMEs have access to valuable insights to make intelligent business decisions.
Talent management and training
Talent management has to be proactive in order to meet industry changes and market demands. The growth of digital has reinforced the need for hiring with a “digital-first” approach. We innovate by combining talent and project management to offer large organisations a unique recruitment and campaign delivery solution. Our digital training disciplines ensure that organisational talent is fully equipped to face the challenges of the modern working environment.
Digital marketing and technology tune-ups
Solving digital performance problems can be daunting when running a large organisation or a small/medium sized business. We provide expert help in managing digital marketing campaigns, troubleshooting technological problems, fixing and running digital assets for mobile and websites. Our digital training teams ensure that organisational talent is fully equipped to face the challenges of the modern working environment.